Getting Started Selling Products Online Beginners Guide

Like most small businesses your products or store has little or no national brand recognition. So how can you sell products online amongst the millions of other websites? Let this article serve as a guide to start selling your products online. There are an endless supply of tips and tricks to selling products online but the following are ones that I’ve had personal success with.

Professional Web Design

The overall look and feel of your website will have a great affect on people and the confidence to purchase from you. Most people are willing to make online purchases but with Internet fraud on the rise, you need a professional web site to build confidence in your customers. When new customers visit your site they typically won’t research your business before making a purchase, they decide based on how your site looks. See our article on Small Business Professional Web Site Design and Layout Guide for more tips.

Usability

Usability is very closely tied to the design and layout of your website. Website usability is the practice of making your website as easy for customers to use as possible. If you want potential customers to purchase your products, you must make it easy for them to locate your products and find out any information they need to make the purchase. If potential customers can’t locate products, descriptions, and prices quickly, they will go somewhere else. Many experts agree the the best websites allow viewers to navigate directly to products in three clicks.

Once customer is ready to purchase, the checkout process needs to be streamlined. Make the user fill out only what is required to make the sale with little extra. Don’t display page after page of additional products, popups, questions, etc… This will only lead to more people exiting the checkout process prematurely. Once they have made the decision to checkout, don’t give them any reason to change they’re mind.

You must accept credit card payments for online sales. Giving customers multiple checkout choices increase your chances of making a sale but most customers will still want to purchase using they’re credit card. Services like Pay Pal allow users without an account to purchase from your website securely without having an account.

SEM (Search Engine Marketing)

SEM is typically the process of marketing your website by paying search engines to display your ad when users search for particular terms. These ads are not part of the organic search results; rather they are displayed on the first page, many times above or to the right of the organic search results. This marketing has worked very well for many companies but it does cost money. Most services charge based on the number of times your ad is displayed (impressions) or the number of times your ad is clicked PPC (Pay Per Click). Most large search engines offer this service.

SEO (Search Engine Optimization)

This is one of my favorite ways to market my websites. Search engines cannot tell you specifically what to do to increase your placement in organic search engine results. If they did, obviously everyone would change they’re websites to rank high in the search results. This would result in sites ranking high that are not relevant to your search. SEO is a science to many people, they study sites that rank high, formulate theories as to why they rank high, test these theories on they’re sites, and study the results. The three important things for small businesses to do from an SEO standpoint are:

1. Key phrases: Research popular key phrases. Find out what key phrases people use when searching for your product. You should define at least 6 key phrases for your products. Many times these key phrases include brand names. For instance, if you sold shoes online, some of your key phrases might be: Buy Shoes Online, Running Shoes, Brand X Shoes, etc…

2. Content: Populate your site with key phrase dense content. Make sure your site has the phrases you’re defined in step one repeated on your website. You can’t just list your key phrases; you must incorporate them into your website elegantly. This can be done by rewriting your product descriptions and writing key phrase dense content. In addition to making sure your key phrases exist in your content, make sure your content is unique. If your content can be found elsewhere on the web, you may be downgraded by the search engines and other sites with the same content may get preference in the results. Making your key phrases relevant and your content unique will increase your position in the results.

3. Links: Getting one way links to your site not only tell the search engines that you exist but can increase they’re trust in your website. The higher ranked site that is linking to you the more trust you will inherit from that site. Getting links from sites, directories, blogs, and social networking sites that have similar content will help build trust with the search engines resulting in a higher position in the search results. Additionally writing and submitting articles and news releases with a link back to your site will build trust with the search engines that your site is an authority on the subject at hand, thus increasing your ranking with them.

There are many other tips, tricks, and rules to SEO and the more you study and tweak your site the better your search engine results will be. Make sure what you do does not have a negative affect on your ranking. Stay away from automated software or services that submit your site, link farms, spamming, sites that are not easily navigated by search engines, sites that use frames, all flash sites, any black hat tricks, etc… Make sure you research anything before trying it.

Products

Many people have found many ways to sell there products online. The following are two techniques that I have found successful

1. Selling large ticket items at cost. This technique is exactly how it sounds. If you can be the low price leader for your product this can generate sales and people linking to you. Obvously you won’t make money selling products at cost, rather when the sale is made you make extra money on accessories or at lease gain a customer. Customers are loyal to websites they have already purchased from, especially if they received good service.

2. Selling unique or customizing your product. This can set you apart from others. You will obviously have the foothold on a unique product and limit your competition if you customize your products. Your task is to build the perception that your unique or customized product is worth the extra cost (if any). Building value in your product will reduce your competition thereby increasing your chance of making a sale.

If you do not produce your own products, try to find as many products to offer as possible, the more the better. This only increases your chance of offering the product a customer may need. Additionally, from an SEO perspective, rewrite all your descriptions replacing abbreviations and using keywords where possible. This will create uniqueness for your products increasing your ranking in the search engine results.

This is truly a beginner’s guide to selling products online but following these guidelines will result in a solid foundation to build on.

Sell Products Online – An Introduction to Making Money on the Internet

With the ever increasing number of stores showing up online you may be wondering how people do this and how do they make money? The truth is anyone can sell products online with a little bit of knowledge. In fact, you don’t even need to sell your own products and you can still make money.

Perhaps you have a product that you are currently selling offline, or have a new product and are looking for a way to sell it. Either way there is a great opportunity to sell products online. There are a few techniques you will need to learn in order to promote your products but the techniques are possible for anyone to learn. I’ll expand on this below.

If you don’t have your own product to sell there are systems set up that will allow you to promote other peoples’ products for a commission. This is called affiliate marketing. It is, in fact, a popular and relatively easy way to sell products online. With this approach you typically don’t have to worry about handling payments, shipping, customer support, or any other product related tasks. This allows you to focus your efforts on finding customers.

Whether you are selling your own product or using an affiliate system you need to have a website that people can come to in order to learn about your product and possibly make a purchase. There are many tools and resources available these days that makes setting up a website easy and can be used to help you sell products online. These tools will allow you to add information about what you are selling as well as general information about your products or industry. Regularly adding general information is also a good way to attract customers and keep them coming back.

Once you have a website you will need to promote it. Without promotion you will have no visitors. There are many techniques for promoting your website including SEO, article marketing, PPC (pay per click), social marketing, and more. The good news is that you don’t need to master or implement all these techniques – you just need to choose one that works for you. Some of these techniques require investing money up front and produce traffic almost immediately. Other techniques are free but can take some time before you start to see a significant number of visitors.

Whether you want to sell your own products online or use an affiliate system there are two important things you will need to succeed: a website to showcase your products and a promotion plan to gain traffic and ultimately customers. If you keep these two things in mind then you too can sell products online.

Sell Products Online – Get The Most Out Of ClickBank’s Subscription Option

The option to sell products online that require a subscription is definitely most advantageous for digital entrepreneurs. Aside from the possibility of offering competitively priced products, adopting a subscription-based approach would also allow one to achieve greater flexibility in terms of providing special offers. While many immediately assume that a subscription-based approach is cumbersome to maintain, it must be pointed out that ClickBank features a fully automated subscription payment system and a convenient means of categorizing products that require recurring payments. However, when opting to sell products online using a subscription model, one needs to use a few simple tricks.

Those who aim to sell products online, taking advantage of a subscription-based approach, should be completely aware of the prices of competing products. To explain, a subscription-based offer is generally assumed to be a cheaper option than full-priced offers. One should never make the mistake of selling a subscription-based product that has a premium price tag. Likewise, finding information about the prices of similar subscription-based products is necessary in gaining a competitive edge. Aiming to offer the lowest price is not necessary though, one only needs to establish a price that justifies the product’s strengths and weaknesses when compared to similar alternatives.

In order to successfully sell products online using ClickBank’s subscription option, using psychological tricks is vital. For example, offering a trial option may be regarded as a means of drawing commitment from potential clients. From a psychological perspective, commitment, or the curiosity-fueled action accomplished by the consumer, is an essential element in laying the foundations for subsequent favorable actions. When an individual opts to try the product regardless of time or feature limitations, a commitment occurs. Interest builds up as the person continues to use the product, thus eventually leading to the ultimate commitment: purchase.

Another way to take advantage of human psychology in one’s aim to sell products online, is to provide free perks. As one may offer different subscription options based on either functionality or duration, it would be ideal to give freebies to consumers depending on their choices. Regardless of the actual value of such freebies, consumers would often perceive additional items as a kind gesture. By nature, people repay kindness so as not to feel indebted. Hence, the result of giving out free items is quite straightforward: consumers feel obliged to maintain the subscription.

Of course, there are other ways to make subscription-based products enticing. Those who cannot come up with fresh ideas to sell products online though, would still gain considerable benefits in opting to use any of the approaches discussed. No matter how often such methods are employed by other digital entrepreneurs, one should never hesitate to follow suit. Adopting the aforementioned approaches still requires careful thinking however, as modifications may be necessary depending on the product that one offers. In essence though, when aiming to sell products online through a subscription-based approach, one needs to thoroughly understand how competitors act and how consumers think in order to make proper marketing decisions.