How to Sell Products Online – The 3 Most Effective and Profitable Selling Techniques

If you have products or items for sale, taking advantage of the internet is one wise move you can make for your business. Indeed, if you want to expand and allow your business to grow, you can check out the many ways on how to sell products online and check out what fits your products.

One good thing about selling online is that wide reach of the internet. If you have a product that is easy and convenient for shipping, then you can actually sell to any parts of the world. If you have a business that caters only to a limited target market, especially those that targets the local populace only, you can still widen your reach and intensify your advertising through the internet.

If you want to learn a few techniques and methods on how to sell products online in the most effective and profitable way, here are a few of them.

1. Go for online auctions. Especially if you sell paintings, antiques, native products, collector’s items, and items that are not commonly found in department stores, online auction sites can be the right place for your products. One popular site you can go to is eBay. Before trying to sell something on these sites, make sure that you have tried buying from auction sites as well so that you will learn a few important thing about buyers in these sites.

2. Create an affiliate program. Another effective way on how to sell products online is through affiliate marketing. If you are not familiar with such technique, it involves affiliates who will be promoting your products online and offline. You will then have to pay these affiliates with a percent commission once a sale of your product is made. One good thing about this arrangement is that you are ensured of a sale before paying an affiliate, unlike paying for online advertising that you are not sure if it has given you results.

3. Post your products in online classified ads. Also another effective way on how to sell products online is to simply post your items in online classified ads. There are popular classified ads online that allows you to post your products for sale and pay a minimal posting fee. You can choose some classified ads that cater only to a specific location, or you can also choose to sell it anywhere in the world, for as long as your product can be shipped without possible damaging it.

These are just three of the many ways to sell online. In fact, you can also create your own website and simply sell on your website. However, it is important to keep in mind too that if you want to sell and market your products by yourself, you have to have a website that is also very visible to a lot of people online.

Also keep in mind that in selling online, it is important to be extra cautious. There are also unscrupulous buyers online who will rob you off your item, so make sure you are also protected online.

Creating Information Products – Which Format Should You Choose?

Information products usually fall into one of 5 different formats: text, audio, video, software or intangible/experiential products like consulting, seminars or coaching programs. In addition, these formats can be made into digital or physical products and often easily lend themselves to both.

Let’s start with text-based products. Some examples of text-based info products are articles, white papers, special reports, books, e-books, manuals, e-courses, binders or workbooks. These are generally the easiest to create and distribute because all you need is a word-processor for the more simple ones. As they get more complex, you’ll use graphics, PDF and page layout programs. For someone just starting out, a text-based e-course can be created very quickly and sent out via e-mail. Text products are by far the easiest to transmit over the Internet because they generally have the smallest file sizes. Of course, the file sizes increase as graphics are added, but the size is still insignificant compared to audio or bandwidth-hogging video.

Audio Products

These are usually audio CDs or downloadable digital files (generally MP3s). Technically speaking, audio is more complex to work with when compared to text products. With audio, you need to have a way to record (usually a digital recorder) and it’s important to get as clean of a recording as possible (this is easier said than done). Once it’s recorded, it needs to be edited with audio editing software. If you want your product to be really professional-sounding, you may want to consider adding some music and a voiceover intro and outro on the beginning and the end. When you have your recording sounding the way you want it, you then export it as a stereo file. If your product is going to be digital, you’ll take that master file and convert it to the format you want using a sound conversion utility. If you’ve decided to make an audio CD, you’ll have a bit more work to do. You’ll have to take your master file, cut it into “tracks”, export each track as a separate file and then use a CD burning program to assemble the individual tracks (files) and burn a master CD. This is the disc you’ll give to your duplicator. You’ll also need to create CD surface artwork and the art for whatever you’re packaging the CD in.

Video Products

The same basic process described above for audio also applies to video, except that you’ve now got a visual component. Video products are generally DVDs (for physical products) or if they are digital, they are usually converted to one of the following file formats: MP4, Quicktime, Windows Media or Flash. Be aware that working with video is much more demanding in many ways: it’s more expensive and generates far more data which means you’ll need a reasonably powerful computer and fast hard drives (7200rpm to do it properly). Another thing to be aware of when working with video is that, unlike audio, any edits you make will be visible on the video, which means it’s much more important to be able to deliver longer sections of content without making mistakes. You’ll also need to have the correct lighting and, if you want the video to be interesting, more than 1 camera so you can cut to different angles when editing. A minimum of 3 cameras is recommended for producing professional products – but that means paying 3 camera operators and then having 3 times as much video to edit later, which adds to your production cost (you’ll find a lot – if not most – of the expense when doing a video product is in the editing). Once you have your video edited the way you want, you’ll convert it to a downloadable format or get someone to “author” a DVD master, which means they’ll put a “splash” screen and a DVD menu on it and get it ready for duplication or manufacturing.

Software

Unless you’re a programmer, you’ll probably be working with someone called a “coder” who will be responsible for implementing your ideas. There are people on Vworker and eLance that write software and will work on a project basis. One thing to make very clear in advance is who owns the work – and it would be a good idea to check with an attorney to see what kind of contracts and agreements you’ll need to have signed to protect yourself. Other ideas for software products could be a toolbar or an iPhone or Android app.

Intangible Products

Most people don’t think of a seminar or coaching program as an information product, but intangible products like these can still be marketed and sold – and they can easily be turned into a product by recording or packaging them into one of the above formats. Many people make money not only from putting on a live seminar but also from recording it and then selling the seminar as an info product from then on.

Manufacturing costs

For digital (downloadable) products, the costs are negligible, aside from the bandwidth charges, which can add up if your product is “streaming”. If it’s downloadable, then you’ll generally only have to pay for the initial download, since most people will play it back off their hard drives from then on. It shouldn’t be too much of an issue unless your product is very video-intensive, like a multi-day video training. If this is an issue, then hosting your video on Amazon’s S3 service can really reduce the expense. For physical products, there are the “hard” costs of the materials, such as printing, media (CDs/DVDs) and packaging, not to mention the shipping costs, which leads many infopreneurs to wonder if they shouldn’t make all of their products digital.

General Merchandise Pallets As A Business Opportunity

General merchandise pallets include variety of items used in households like electronic goods, beauty products, clothing, toys, foot-ware and beverages etc. These pallets of general merchandise are actually liquidation closeouts, surplus, store returns, salvage merchandise or overstock goods which are sold to retailers at flea markets, swap markets or live auctions at prices much lower than their wholesale rate.

The traders or companies who are into this business have continuous supply of liquidated or closeout general merchandise pallets inventory which they buy from departmental store facilities, factories, manufacturing units or retail outlets from all around the places (various states to countries) at much lower rates than their wholesale price and finally sell out around to exporters, retailers, e-bay sellers, flea market vendors, outlet stores, online retailers, distributors, small suppliers, auctioneers and brokers at marginal profits. They stock hundreds of pallets of different product lines offering their clients the almost the best quality goods at discounted and wholesale merchandise rates. The goods like electronics, gift wares, clothing, footwear, home furnishings, furniture, toys, baby care products and much more which a customer gets at much higher price in retail outlets or brand showrooms can be obtained at much lower price than their MRPs from dollar stores or flea outlets etc.

On Internet one can get all information of such trading companies all around the world along with details of their product lines and services. Buying in bulk general merchandise pallets is beneficial to avail good discounts on already low priced products, thus making a profitable exchange. Most such companies take care of import and export of regular shipments to both local and overseas that can be weekly or monthly pick up from your door or delivery to your door.

For the final customer or buyer also the deal is obviously profitable too as he or she is getting to shop for clothing, accessories and general merchandise goods like household appliance or even food at one of such stores at a price much lower than other retail outlets.

General merchandise stores sell a large collection of goods. There are department stores, discount department stores, super centers and warehouse club stores and dollar stores that sell wide assortment of inexpensive goods or merchandise. Past some years have seen many developments in the business pattern and strategy of general merchandise pallets sale and buy process to meet the high competition level. Traders or retailers etc are trying to obtain goods directly from the manufacturers, removing the wholesale stage altogether while big retailers are trying to reach vast customer base directly through online stores or discount outlets.