The Difference Between Niche Marketing and General Online Marketing

Online marketing is a popular method of spreading the word about products, services or information on the Internet. Companies from small local business to bloggers to large corporations advertise and market their products and services online. One of the reasons why people jump to the Internet every time they want to get the word out about something is because there are billions of Internet users all over the world. People search for all types of information and products while they are online, so it is very easy to get information to a ton of people very quickly.

The one issue with getting the word out to people on the Internet is that search engine marketing has to be used in order for people to easily be able to find the information or products that the company or person is marketing. This field is very competitive and millions of websites, people and companies are trying to get their products or services noticed. There are two major types of search engine marketing; niche and general. Here are the differences between the two:

  • General marketing does not typically target a specific group of people, while niche marketing targets a demographic of people who are going to be the most likely to buy products, services or read the information that they are providing.
  • Niche marketing uses very specific and targeted keywords in campaigns, where the general method often uses broad keywords that are very competitive and expensive.
  • Since general marketing often reaches people who have no interested in products or services that are being offered, the conversion rate is often lower; money is wasted and time is also thrown away.
  • General online marketing using search engines can be done when a company or person is marketing a lot of different products or services, but niche marketing is often used when a person or company is campaigning for one product or service (even though they may offer more).

Each type of search engine marketing is meant for different situations, but people often cross the tactics and use them both in order to achieve online marketing success. Niche marketing is becoming popular as Internet marketers look for a way to have success without having to deal with all of the competition that general search engine marketing provides.

10 Qualities of Successful General Managers

General managers play an important role within an organization. Whereas a manager is typically responsible for one department, the general manager typically leads the strategic planning and direction of a company. It’s a critical role and one that requires a person with exceptional qualities. Here are ten of the qualities that all successful general managers share:

1. Optimism: A positive attitude is infectious in the same way that negativity can be contagious. Approaching each day, each employee, each challenge, and each project with optimism communicates a sense of confidence and dependability. Genuine optimism boosts morale and naturally leads to happier employees, increased productivity, lower turnover rates, a better product, and more satisfied customers.

2. Creativity: It is the indefinable quality of successful general managers and the spark that ignites their employees to do great things. Approaching business challenges in new and creative ways can lead to unimagined results that propel the company forward.

3. Conflict-resolution skills: As important as it is for general managers to be seen as part of the team, employees also look to them to resolve disputes quickly and fairly. An effective general manager can spot conflicts before they get out of hand and have the ability to resolve unforeseen conflicts as they arise.

4. Curiosity: Having a natural curiosity is another important quality of successful general managers. In addition to acquiring as much knowledge as possible about their industry and products/services, they ask their employees a lot of questions to see what makes them tick and how they can be better managers.

5. Action-oriented: Successful general managers think and react quickly to situations in the workplace. Being flexible and inclusive in decision-making demonstrates a respect for all opinions and decisive action inspires employees to get behind the desired goal.

6. Ability to remain calm: General managers face many different challenges and decisions on a daily basis. One of the fastest ways to lose the confidence and respect of employees is to have a quick temper and to make rash decisions without having all of the facts. Subordinates need to believe their leader has a plan-even in the direst of circumstances.

7. Ability to coach: The most successful general managers are also good coaches. They recognize and reinforce the talents of employees and, at the same time, observe areas of improvement which can be addressed in both informal and formal coaching sessions.

8. Listening skills: The importance of truly listening to employees is often overlooked. Being a good listener means taking the time to give employees their full attention, communicating their understanding of the situation and/or their needs, offering a possible solution, and encouraging continuous feedback.

9. Communication skills: Successful general managers have to wear many hats and effectively communicate with people in all areas of the organization, from their direct subordinates and bosses to front-line employees and clients.

10. Sense of humor: You can’t underestimate the importance of levity in the workplace. A good boss who is able to joke around with employees and generally create a fun atmosphere will help reduce stress, improve morale, and boost productivity.

How to Sell Products Online – The 3 Most Effective and Profitable Selling Techniques

If you have products or items for sale, taking advantage of the internet is one wise move you can make for your business. Indeed, if you want to expand and allow your business to grow, you can check out the many ways on how to sell products online and check out what fits your products.

One good thing about selling online is that wide reach of the internet. If you have a product that is easy and convenient for shipping, then you can actually sell to any parts of the world. If you have a business that caters only to a limited target market, especially those that targets the local populace only, you can still widen your reach and intensify your advertising through the internet.

If you want to learn a few techniques and methods on how to sell products online in the most effective and profitable way, here are a few of them.

1. Go for online auctions. Especially if you sell paintings, antiques, native products, collector’s items, and items that are not commonly found in department stores, online auction sites can be the right place for your products. One popular site you can go to is eBay. Before trying to sell something on these sites, make sure that you have tried buying from auction sites as well so that you will learn a few important thing about buyers in these sites.

2. Create an affiliate program. Another effective way on how to sell products online is through affiliate marketing. If you are not familiar with such technique, it involves affiliates who will be promoting your products online and offline. You will then have to pay these affiliates with a percent commission once a sale of your product is made. One good thing about this arrangement is that you are ensured of a sale before paying an affiliate, unlike paying for online advertising that you are not sure if it has given you results.

3. Post your products in online classified ads. Also another effective way on how to sell products online is to simply post your items in online classified ads. There are popular classified ads online that allows you to post your products for sale and pay a minimal posting fee. You can choose some classified ads that cater only to a specific location, or you can also choose to sell it anywhere in the world, for as long as your product can be shipped without possible damaging it.

These are just three of the many ways to sell online. In fact, you can also create your own website and simply sell on your website. However, it is important to keep in mind too that if you want to sell and market your products by yourself, you have to have a website that is also very visible to a lot of people online.

Also keep in mind that in selling online, it is important to be extra cautious. There are also unscrupulous buyers online who will rob you off your item, so make sure you are also protected online.